On July 12, 1976, those two words were uttered for the first time during the debut of the game show, Family Feud.
Almost 50 years (and numerous hosts) later, we can still tune in and find out the answers to questions asked in a 100-person survey.
Granted, some of those questions—and answers—range from humorous to bizarre, but getting people’s opinions on a matter is invaluable when it comes to understanding the pulse of the audience you seek to reach.
At Nationwide Mortgage Bankers (NMB), we think understanding the needs of both clients AND employees is a huge factor in a successful business. “We routinely survey people both inside and outside the company,” says Frank Kuri, Executive Vice President of Branch Development. “Good businesses always look for ways to be even better, and let’s face it, there’s no more effective critic than those who work with you every day”.
Surveys allow customers and employees to voice their concerns or tell us what we’re doing right. In both cases, the feedback is absolutely invaluable. Plus, customer surveys not only keep the lines of communication open, but they can also open the door to future business.
So next time you hear “Survey Says!” we understand your first thought may be of an overly exuberant family jumping up and down. But if you’re in the mortgage business, we hope your second thought will be of NMB, because all our surveys say we’re doing great.
But the benefits don’t stop at increased earnings. With an expanded skill set, your agents can provide a holistic service to clients, acting as both their real estate agent and mortgage loan officer. This makes your team a one-stop shop for clients’ real estate needs, further enhancing your reputation in the market.